// 02.26.14
Google Nexus 7: Fear Less
As part of the global campaign for the Google Nexus 7 tablet, we created a series of authentic, emotive stories based on the Google experience. The launch spot for the campaign, "Fear Less," is the tale of a young man who uses the Nexus 7 to overcome his fear of public speaking, only to encounter another one of life's great challenges.
// 01.31.14
Google Nexus: New Website
As part of the evolution of the Nexus brand and product line, Google asked Autofuss to redesign the Nexus website. Historically Nexus had been a single line of mobile phones and the existing microsite suited this product lineup. But as Nexus started to build a range of products including the Nexus 7 and Nexus 10 tablets while at the same time continuing to launch phones, their site needed to scale with the brand. At the same time, Nexus was moving from a brand targeted at developers using the Nexus phones as a reference development platform to a brand for mainstream consumers. With this in mind Autofuss, in a development partnership with Redshift and UNIT9, re-imagined the product site as a full fledged brand site for the Google Nexus family of phones and tablets.
// 01. 6.14
Google Winter Wonderlab
When Google asked Autofuss to create a one of a kind brand experience for the holidays, they wanted us to transcend the traditional retail pop-up and provide shoppers an opportunity to have some fun while getting a broader understanding of Google's products. With this in mind, we created Google Winter Wonderlab as a place where kids and adults could escape the typical holiday shopping experience and enjoy an oasis of entertainment, creativity, and excitement, made possible through the power of the Google.
// 12. 5.13
The Asia Foundation Releases Afghanistan in 2013
As part of a yearly program to survey the Afghan people, the Asia Foundation, today, released Afghanistan in 2013: A Survey of the Afghan People. This is the longest-running public opinion poll in the country. Afghans questioned in the Asia Foundation's 2013 survey cited insecurity (30 percent), corruption (26 percent) and unemployment (25 percent) as the biggest problems their country still faces.
The survey is being cited widely in the press via media outlets like NBC World News and PBS News Hour.
As part of the communications team, Avantgarde designed the cover, information graphics, and the advertising campaign. You can download the full report on the Asia Foundation website or view the full information graphic.
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// 12. 3.13
Google Nexus 5: Flipboard Campaign
When Google asked Autofuss to lead the global launch of its new smartphone, the Nexus 5, they were keen to focus on the camera experience. With this in mind, we worked with Google to find just the right opportunity to show how the Nexus 5 could capture the moments that matter.
Flipboard was the right medium allowing us to reach the target customer while showing off what the Nexus 5 could do. Enlisting the help of photographers and social media documentarians, Reuben Wu, Cole Rise and Annabel Mehran, we put together a collection of impactful photographs unretouched save for Nexus 5's HDR+ mode and Goole+ Photos Auto Enhance.