Biordi Art Imports

Italian Arts And Crafts
Biordi Art Imports has been bringing beautifully hand-crafted and hand-painted ceramics directly from Italy to San Francisco and shipping worldwide via their catalog since 1946. Avantgarde was asked to update the design of family owned and operated company’s catalog as well as design and launch their e-commerce website.

Our solution was to modernize and simplify the catalog experience by working with larger amounts of white space than the previous designs to both make searching easier and to accentuate the beautiful and brightly painted ceramic designs. A combination of a classically tooled typeface with a delicately whimsical and colored face along with ample leading finished off the design details. Avantgarde worked very closely with the client in all aspects including art directing the photography,
cataloging and proofing as well as working with their Italian oversees printer.

Tradition Meets Technology
After completing the catalog Avantgarde designed, produced and launched Biordi’s website within a matter of a few weeks and right before their holiday crunch. The design and format followed the catalog structure closely thereby making shopping via their catalog or website an easy and familiar process. Biordi’s sales from the introduction of their website have increased more than 20%. As an added benefit retail sales also improved with more orders coming via fax and web rather than by phone.

Deliverables:

Product Catalog
Website