Launch - Biz 360
We worked with Biz 360 to launch their corporation and their first product. Timing was a challenge as the Avantgarde team had only six weeks planning time to implement a successful and comprehensive launch program.

DEMO 2001
Once we confirmed Biz 360’s presence at Demo 2001 for its launch event, Avantgarde began a redesign of the Biz 360 identity and then quickly moved into producing a comprehensive business system to be used for their launch materials. From this core set of visual tools and style guidelines, we developed their corporate website and managed the branding and interface design of the product website market360.com. We were particularly conscious to make their site’s design scalable knowing that Biz 360 intended to grow its content and web functionality across a host of product websites.

In parallel with our design efforts, we helped formulate Biz360’s PR strategy and tactical implementation including; developing the PR materials, writing the press releases, planning, organizing and staffing the launch press tour and managing all media relations.

Customer Acquisition
At DEMO 2001, Biz 360 was recognized as one of the most innovative new information technologies. Coupled with a successful ongoing PR program and ever-expanding web site, Biz 360 successfully obtained several initial customers including Digital Think, 3Com and e.Piphany.

Deliverables:

Identity
Business System
Presentation Folder
Corporate and Product Website
Public Relations Strategy and Tactical
Implementation