Avantgarde's roots date back to 1994 when Marcus V. Colombano decided to utilize his background in technical marketing in the graphical database and networking industries to create a full service marketing consultancy. Avantgarde started by providing guerrilla-marketing services for everything from complete strategies to project-specific consulting. The early clients included Kodak, Brøderbund;, Live Picture and Now Software. In February 1997, Marcus was approached by a start up venture and accepted a founding position as the Director of Marketing at NuvoMedia, makers of the Rocket eBook.

Kristin Kelly Colombano met Marcus in 1995 (they married later in 1996) and took over Avantgarde when he moved to NuvoMedia. She spent the next three years building the Avantgarde business into a successful design studio focused on corporate identity, business systems, collateral, advertising, web site development, and package design. Kristin's success in producing cutting-edge work for her clients was a direct result of a complementary combination of her fine arts background and expertise in digital design.

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