Titec

The Porsche of Mountain Biking – Titec
Titec, a leading high performance bicycle parts manufacturer hired Avantgarde to give their brand identity a new look and increase after market sales to a new target audience. With only five weeks and a limited budget, Avantgarde was tasked to develop, design and print the 2002 advertising campaign and 2001-2002 catalog.

Make-over
First things first – we needed to define this new look. Through industry research we created a structure in which to develop the metamorphosis of Titec for the new season. Once the client approved the new direction, Avantgarde hit the ground running. From developing a four-ad campaign to a new product catalog, which included design, photography, production layout and copywriting as well as printing, we were able to give Titec a complete overhaul in just five weeks..

Solid Titanium
Avantgarde delivered all ads to Titec’s contracted media in time to launch its new campaign at EuroBike in Germany, the season’s opening event. The perfect compliment to the new ad campaign was the sleek, Porsche-like metallic catalog introducing new products and giving new life to the existing line.

Deliverables:

Advertising campaign
Product catalog
Business cards