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Avantgardes roots date back to 1994 when
Marcus V. Colombano decided to utilize his background in marketing
and computer networking to create a full-service marketing consultancy.
Avantgarde started by providing a range of guerrilla-marketing services
from complete strategies to project-specific programs. Early clients
included Kodak, Br�derbund, Live Picture and Now Software.
In February 1997, Marcus was approached by a start up venture and
accepted a founding position as the Director of Marketing at NuvoMedia,
makers of the Rocket eBook.
Kristin Kelly Colombano met Marcus in 1995 (they married
later in 1996) and took over Avantgarde when he moved to NuvoMedia.
She spent the next three years building the Avantgarde business
into a successful graphic design studio focused on providing corporate
identity, business systems, collateral, advertising, web site development,
and package design services. Kristins success in producing
cutting-edge work for her clients was a direct result of a complementary
combination of her fine arts background and expertise in digital
design.
Meanwhile, Marcus worked to launch eBooks to both
the consumer and publishing markets. Kristin also had her hand in
the eBook space as she worked on various promotional campaigns with
the in-house NuvoMedia marketing group.
In August of 2000, it was clear that Avantgarde was
ready for yet another metamorphosis. Working successfully together
through a client/agency relationship, Kristin and Marcus formulated
a partnership to reinvent Avantgarde as a full service marketing
and design agency. Since its new inception, Avantgarde has
delivered successful integrated marketing programs for both large
and small businesses in high-tech, specialty and boutique, real
estate and non-profit markets. With the ever-changing world of technology,
Avantgarde is dedicated to grow its business and maintain hands-on
expertise from its founding partners on every client project.
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