LightPole has just launched their new location aware Mobile Discovery publishing system and consumer focused mobile application. Avantgarde worked with LightPole to develop their phone user interface and consumer/publisher website design.

The LightPole service makes publishing geo-contextual content as easy as blogging. Through LightPole, publishers can reach mobile users, leveraging the publishing tools already in place. No advanced programming or heavy IT investments are required. Distribution can be supported by ads, subscriptions, transactions, or other models. Mobile phone users can select channels of geo-contextual content, post comments and annotations, and record their own Points of Interest.

The LightPole service already supports hundreds of models of mobile phones, including Blackberry, Motorola, Nokia, and most phones from leading carries such as AT&T, Sprint/Nextel and T-Mobile as well as the Blackberry on Verizon. LightPole continues to add support for new phones all the time.

Consumers can download the LightPole mobile browser from LightPole's content partners' sites: MappyHour (a community driven site of over 43,000 Happy Hour spots around the world) or HotSpotr (a community driven site with over 6000 entries showing which cafes have free WiFi ) or sign up for the private beta at www.lightpole.net.

LightPole also published a Yelp! mobile channel which allows users to search and view Yelp! reviews with the LightPole mobile browser. You can get Yelp! on your mobile phone by entering in your mobile phone number below: