// timbuk2 store
How do you showcase a brand that’s truly one of a kind?
Build your own store — from the ground up — and put creativity on display.
Most companies can move into ready-made retail spaces without a second thought. Timbuk2 is not one of them. Considering that customers can choose the colors, styles, and stitching for a Timbuk2 bag, making it a true expression of themselves – how could the company hang a shingle anywhere that’s one-size-fits-all?
Such was the situation in 2005, when Timbuk2 and Avantgarde collaborated on building a flagship store to act as an anchor for the company’s retail identity. Avantgarde provided the guiding vision of a space that would emphasize the rugged, urban, but design-oriented culture of the company. Architect William Duff realized that vision in 800-square feet of sidewalk-style concrete floors, graffiti murals, and simple white shelving that lets the bags be the hero.
Timbuk2 filled those shelves with one-of-kind and limited edition bags that are not part of their wholesale offerings, alongside an ongoing display of local artist original canvas bags in locked jewel cases.
On April 1, 2006, the doors at 506 Hayes Street officially opened, beneath a weathered steel sign announcing it as the new home of Timbuk2. Just before the launch, Avantgarde hosted a block party celebrating the store, complete with a DJ, graffiti windows, and more than 200 guests. The word on the street that night – and every night since – is that this standalone store perfectly represents the stand-apart brand of Timbuk2.