Contemporary Extension | SFMOMA

Enlighten, Entertain & Educate
Contemporary Extension (CX) cultivates relationships with young adults between the ages of 21 and 40 to further their knowledge of the art world and support the SFMOMA. CX challenged Avantgarde to design and launch their website keeping an eye towards the artistic, substantive and provocative.

The resulting CX website immediately engages the viewer’s senses through the animated introduction and follows throughout the site using the brightest of colors yet the simplest of scrolling navigation. This makes it easy for the web viewer to find the event, feature or membership information they are looking for. The pages are enhanced by edgy cropping and monochromatic coloring of member photographs and events.

Deliverables:

Website