Uplift Communications

Up Up and Away
UPLIFT had evolved into an organization that quickly needed to reconfigure itself and hired Avantgarde to create a new identity and stationery system to meet the demand. UPLIFT is a closely-linked network of independent technology consultants, each with specialized skills in his or her communications field such as writing, editing, design and project management. The challenge was to create a compelling new look that would address Uplift’s unique and ever shifting corporate structure as well as position them as creatives and experts in their fields.

A hybrid solution was chosen for the final look — a split treatment of its compound parts. The “UP” is addressed in the solid fill type treatment as well as the graphic arrows, the “LIFT” (also being the end result of following the graphic arrow direction) is depicted in the air current swirling lines used throughout the all printed pieces. The business card also doubles as mini CD sleeve which holds the
companies information and portfolio for leave behind piece.

Deliverables:

Corporate Identity
Business System