Ecrio

Corporate/Product Positioning – Ecrio
Ecrio sought Avantgarde services to develop overall corporate and product messaging. This was a crucial first step to support the critical follow-up projects and included event research and budget definition, white paper development, ongoing PR programs and advertising. The challenge was to keep the client on track with consistent messaging throughout all marketing programs.

Message Platform
Avantgarde took the Ecrio executives through the Avantgarde Strategy Messaging Matrix™ workshop. Once their positioning statement, proper identification of target markets and relevant messages were developed, we were able to begin executing other projects as well as giving the PR team a solid messaging platform from which to work. Through the defined targets, Avantgarde researched a comprehensive event calendar and developed a level of participation plan with corresponding budgets. Avantgarde also developed advertising and a white paper for an international customer and partner acquisition marketing opportunity based on the messaging matrix.

Global Presence
As a result of the matrix activities, Ecrio was able to determine that their focus was not U.S. centric, but an ever-emerging global wireless market. Ecrio was then able to move quickly and efficiently to establish a presence at international marketing opportunities whether they be tradeshows or advertising outlets. The successful marketing communications programs had consistent messaging to clearly defined target audiences and established Ecrio as a leader in global wireless messaging.

Deliverables:

Message Matrix
Advertising
Events Calendar & Budget
White Paper